CONCEPT

KJUS

Originating from an idea by Olympic ski champion Lasse Kjus and the Swiss entrepreneur Didi Serena, KJUS stands for sportswear made of innovative, high-performance material with a distinctive, clean design.

I was asked by Chord to help produce some screen designs to pitch to the client. The creative focusses on powerful imagery and clean typography. The use of colour is used sparingly and reserved for navigation and key calls to action. I experimented with illustration and imagery to get a technical yet environmental look and feel.  

Client
KJUS

Agency
Chord London

Date
2014

Role
Screen Concept

Link
Chord London

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[unex_ce_button id="content_9lv3bqxkb" button_text_color="#839ca8" button_font="bold" button_font_size="13px" button_width="full_width" button_alignment="center" button_text_spacing="1px" button_bg_color="#ffffff" button_padding="124px 60px 124px 60px" button_border_width="0px" button_border_color="TRANSPARENT" button_border_radius="0px" button_text_hover_color="#50e3c2" button_text_spacing_hover="1px" button_bg_hover_color="#ffffff" button_border_hover_color="TRANSPARENT" button_link="http://philreadman.co.uk/work/arsenal/" button_link_type="url" button_link_target="_self" has_container="" in_column=""]NEXT PROJECT[/ce_button]